fishfish Brand Launch
fishfish Brand Launch
My team and I were tasked with designing a brand, a product line, and a marketing campaign for Fishfish. The owners of Divinikey came up with the name Fishfish. It does not carry a specific meaning and was chosen simply because it was fun and memorable. The goal was to launch a design focused brand centered on mechanical keyboard accessories, separate from Divinikey, which operates as an online retail hub for products from various vendors. The vision was to create a modern and playful brand aimed primarily at customers between the ages of 18 and 30. It needed to look and feel accessible and affordable while still conveying trust and product quality.
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Packaging
Switch Jar Box
Switch Jar Blank Label
Deskmat Box
Keyboard Stand Box
Small Deskmat Box
The primary objective of the carrying case was versatility, portability, and durability. The case features a foam divider separating the keyboard from the extra storage compartment. It includes 6 interchangeable foam inserts to accommodate different keyboards sizes, along with additional straps to hold the keyboard down securely in place. The exterior is constructed with a plastic shell layered with rigid foam and finished with a water, dirt, and dust resistant fabric.
This remains one of Fishfish’s best selling products due to its versatility and price. It was originally intended for storing mechanical switches, but its use is not limited to that purpose, as many customers also use it to store keycaps and other tools, with a stackable lid designed for efficient storage.
The keyboard stand supports keyboards of any size and weight while doubling as a display piece for aesthetic appeal.
The marketing video was created to promote the portability of the carrying case and demonstrate how it can be integrated into daily life.
Leather deskmats were designed for durability and sized to aesthetically complement 65% keyboards.
Keyboard Stand
Products
Small Deskmat
Leather deskmats were designed for durability and sized to aesthetically complement 65% keyboards.
Small Deskmat
Keyboard Carrying Case
The primary objective of the carrying case was versatility, portability, and durability. The case features a foam divider separating the keyboard from the extra storage compartment. It includes 6 interchangeable foam inserts to accommodate different keyboards sizes, along with additional straps to hold the keyboard down securely in place. The exterior is constructed with a plastic shell layered with rigid foam and finished with a water, dirt, and dust resistant fabric.
The marketing video was created to promote the portability of the carrying case and demonstrate how it can be integrated into daily life.
Keyboard Stand
The keyboard stand supports keyboards of any size and weight while doubling as a display piece for aesthetic appeal.
Keyboard Carrying Case
Multi Purpose Jar
This remains one of Fishfish’s best selling products due to its versatility and price. It was originally intended for storing mechanical switches, but its use is not limited to that purpose, as many customers also use it to store keycaps and other tools, with a stackable lid designed for efficient storage.
Multi Purpose Jar
Switch Opener
The Fishfish Switch Opener features dual tools compatible with both Cherry and Kailh switches. It includes 2 small magnets strong enough to hold the pieces together, while still allowing for easy separation. A subtle grip design is incorporated for added ease when opening. Its shape reflects the signature Fishfish branding.
Switch Opener
The Fishfish Switch Opener features dual tools compatible with both Cherry and Kailh switches. It includes 2 small magnets strong enough to hold the pieces together, while still allowing for easy separation. A subtle grip design is incorporated for added ease when opening. Its shape reflects the signature Fishfish branding.